The evolution of television was surged forward by entertainment deprivation during COVID lockdowns, leading to a significant increase in content streaming. Traditional TV advertising is still profitable, but the balance will likely tip as more people move to streaming services. And where the viewers's attention is, advertisers will follow. This is where OTT marketing comes in, aka over-the-top advertising. In this guide, we cover what you need to know about over-the-top ads, from the ...
The phrase "content is king" is incredibly accurate today, especially for entrepreneurs who depend on digital marketing campaigns to make their businesses known. These days, audiences have become more media-savvy and discerning, relying more on content that answers their questions and serves their needs. In this digital era, quality content has become the rule for entrepreneurs, not the exception. Some businesses may see content marketing as an unnecessary expense. Still, it is crucial to your ...
